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Achieving New Heights in Healthcare Marketing With Salesforce Marketing Cloud Personalization

Perficient: Drug Development

In December 2022, the Department of Health and Human Services released a bulletin announcing additional compliance requirements for healthcare marketers when it comes to third-party trackers. The guidance lays forth expectations for how healthcare organizations collect data on activities that take place on their website and mobile apps.

Marketing 122
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Late-stage drug failures drive toxicology testing market growth

Drug Discovery World

The global ADME toxicology testing market is predicted to generate a revenue of $19.21 Factors such as an increased need to check late-stage drug failures with the adoption of more appropriate toxicity testing methods by pharmaceutical companies are expected to aid revenue generation for the market.

Marketing 147
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GLP-1 receptor agonists market to reach $125 billion by 2033

Drug Discovery World

Glucagon-like peptide-1 (GLP-1) receptor agonist sales for the type 2 diabetes and obesity markets are forecast to reach over $125 billion in the seven major markets (7MM) by 2033, according to analysts GlobalData. But there is an opportunity for new players to join the race, as the market is vast.

Marketing 130
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Where is the opportunity in the therapeutic antibody market?

Drug Discovery World

What you will learn: Where is the opportunity in the mAb market and where is the market heading? What are the main drivers and challenges for the market in the next ten years? The post Where is the opportunity in the therapeutic antibody market? The post Where is the opportunity in the therapeutic antibody market?

Marketing 147
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Where is the opportunity in the therapeutic antibody market?

Drug Discovery World

What you will learn: Where is the opportunity in the mAb market and where is the market heading? What are the main drivers and challenges for the market in the next ten years? The post Where is the opportunity in the therapeutic antibody market? What effect has antibody engineering had on drug discovery and development?

Marketing 130
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Three trends in the antibody-drug conjugate (ADC) market 

Drug Discovery World

A Nature publication confirmed that there are currently 12 FDA-approved ADCs on the market, and nine of these secured FDA approval in the past six years 2. DDW’s Megan Thomas explores three trends in the market. Varying sources suggest that China has been one to watch over recent years and continues to be going forward.

Marketing 245
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Lilly, Novo Nordisk and Vertex lead on market capitalisation growth

Drug Discovery World

market capitalisation growth to $3.67 The top 20 global biopharmaceutical companies experienced varied year-on-year (YoY) market capitalisation shifts in 2023 amid the macroeconomic headwinds, steep patent cliffs and the commencement of US drug price negotiations under the Inflation Reduction Act (IRA).

Marketing 130